Zillow vs. Traditional Brokers: Who Wins the Home‑Buying Game and What It Means for Buyers, Sellers, and Investors
Zillow reaches far more homebuyers than most traditional brokerages, thanks to its 250 million monthly visitors. That traffic translates into quicker listing exposure, but it also means buyers often work with less personalized agents. Zillow vs. Traditional Brokers: Who Wins the Home-Buying Game? Key Takeaways * Zillow reaches far more buyers